Quality marketing drives business growthBut creating it can be overwhelming for busy realtors, especially in the middle of a summer sales season that never ended. These seven marketing tools have helped me grow my own real estate business and we are using them to help our agents as well.
MoxiWorks offers a wide range of services, but one of its most valuable offerings to us is its automated marketing. When you grab a new listing, you get details and photos from the MLS and instantly email marketing materials to you, such as a newly listed postcard, a “take one” brochure, and a professional brochure. social media posts that will help you highlight the property.
The simplicity of having professional marketing pieces readily available is immeasurable. MoxiWorks has a suite of services, including CRM and presentation creators. If you are looking for ease of use with a professional touch, MoxiWorks is the place to start.
2. Content programming applications
The easiest way to avoid the overwhelming marketing that comes with it is to schedule your social media content using tools like Hootsuite or Buffer. You can create a calendar that stays consistent and gives you the ability to systematize your content.
Some of the concepts of constant daily content could be:
- Monday Motivation where you would share a quote.
- Tuesday’s tips might include tips on the home buying or selling process.
- Wednesday market updates could consist of valuable information on any developing trends.
- Highlighting heroes on Thursdays could be when you share people who are doing good things in your community.
- Friday favorites can include a favorite house on the market during the week or a favorite neighborhood.
- Sharing on Saturday could be when you share about your favorite local business.
There are endless ways to build rapport with your audience by answering questions and sharing information about the real estate market, but social media platforms are packed with content.
Your ability to generate creative and engaging content will grow your following, build trust, and help you grow your business. Consistency is vital, so systematizing your content will help you strategically market your properties.
3. Testimony tree
Testimonial Tree automates the online testimonial gathering process by emailing clients immediately after closing to request them. an online review. Testimonial Tree makes it easy to collect customer testimonials that you can share on social media, review sites (like Zillow), and your personal website.
Online recommendations are one of the most effective forms of content marketing. According to the TestimonialTree website, research shows that 88 percent of people trust online reviews as much as a personal recommendation. Online reviews are critical to business growth now and in the future. Testimonial Tree streamlines the process of collecting these reviews.
This platform associates agents with lenders and generates a comprehensive property report that is emailed to the client every month. Think of an account report from a brokerage like Merrill Lynch. They provide detailed account descriptions with in-depth graphs and analysis. Homebot.ai does a very similar report for the prospect’s home.
The comprehensive monthly report includes current home value, loan amounts outstanding, current interest rates, perceived net worth, refinance options, and potential payment changes. It also compares 15-year versus 30-year loans, home equity values, and how that equity could benefit the homeowner.
These monthly reports give you the opportunity to provide a detailed analysis of the prospect’s house each month, helping you stay on top of mind. This product is perfect for past buyers, homeowners who have mentioned that they will sell in the future, homeowners in their farm area, or anyone you know who owns a home.
If you are looking for a consistent, high-quality way to add value to homeowners, Homebot.ai is for you.
Canva allows users to easily create professional graphics. Regardless of what you’re looking to create, Canva has tools and templates to help you share vital information in a professional format, and the platform even has a free version.
We’ve used Canva to create everything from email signature lines to Facebook page banners. Canva eliminates the need to be a graphic designer to generate good visual content. If you are looking for a professional, simple and easy-to-use digital design, Canva is for you.
YouTube is the number 2 search engine worldwide and was bought a few years ago by Google which is the number one search engine. That means if you post videos that will answer people’s questions, it will also help them find your content organically.
YouTube provides the opportunity to generate motivated traffic that you can’t get elsewhere. There are four main ways to make your videos. stand out on YouTube:
The first step is to make sure you have the correct title based on what people are looking for.
Keywords Everywhere is a browser add-on that helps identify best search term by its title. It tells you how many times a month a specific title is searched per month, helping you identify great search terms. Another great title tool is TubeBuddy. TubeBuddy gives you a rating for your title, from poor to excellent.
The second way to optimize your videos on YouTube it is through tags. When entering your video on YouTube, you can enter up to 500 characters of tags or search terms associated with the content of this video.
TubeBuddy provides a tagging tool that will share the best tags for your video to increase organic traffic, which is a great way to make sure your video appears in suggested videos and organic search.
The third way to optimize your video is through description. Write your description in a flowing pattern, but include as many relevant keywords that describe your video as possible. Doing so will help your organic reach again.
The last one is the thumbnail. The thumbnail is the image that appears on YouTube. I would suggest looking for agents in other markets that are succeeding on YouTube and modeling their thumbnails.
The critical parts are having an eye-catching photo and text that make the browser want to click on your video. Canva, mentioned above, has robust YouTube thumbnail templates if you’re wondering where to create them.
People look at Google and Youtube when they try to solve problems. If you can insert yourself into organic traffic related to your audience, you will naturally grow your business.
He did not become a real estate agent to create social media calendars or perform other related tasks; you became a real estate sales agent.
If there are specific tasks you don’t want to do, outsource to someone else. Websites like Fiverr and Upwork make it easier than ever to hire someone who can create videos, work as a virtual assistant, or manage your marketing.
Don’t lose the valuable momentum you’ve created by getting bogged down in administrative and other tasks. In the time it takes to complete, you can hire someone who is already an expert in those areas and free yourself to perform other essential tasks that will move your business forward.
Be intentional about growing your business and take action every day to keep your business growing. Use these seven tools to improve your marketing and build momentum for your real estate business.