The Kantar data and media research business has appointed Chris Jansen as its new CEO, effective November 1.
Mr. Jansen, who has led several privately owned companies, is currently the CEO of Cognita, a network of schools around the world. It will likely focus on increasing the growth of the company, which is majority owned by Bain Capital Private Equity.
Jansen fills a void created when Alexis Nasard left in April after just four months as CEO. At the time, the company said that Mr. Nasard “concluded that the nature of Kantar’s role is not the long-term adjustment that he and the board had anticipated.” Ian Griffiths, CFO and Deputy CEO, has served as the company’s interim CEO.
The kind of data Kantar provides continues to gain importance for marketers, but research companies are under constant pressure to evolve their offerings as marketers increase their efforts to target and retain passing consumers. more time online.
The appointment comes two years after WPP PLC announced its agreement to sell a 60% stake in Kantar to Bain for $ 3.1 billion, a deal that valued Kantar at around $ 4 billion and was closed at December 2019.
At the time of the deal, Luca Bassi, Bain’s managing director, said there were opportunities to invest in Kantar’s technology and expand its capabilities.
Kantar reported a 3% increase in revenue to $ 896 million in the first quarter compared to the prior year period. The company said it expects double-digit growth in the second quarter.
Mr. Jansen joins without a traditional background in media and data research. Prior to Cognita, he headed the UK Automobile Association, which sells insurance and other products, and held leadership and board positions at British Gas and British Airways..
He started his career at Procter & Gamble Co.
“As we continue on our transformation journey at Kantar and build on our recent business momentum, Chris’ leadership will be critical to fulfilling our ambition for Kantar,” Kantar President Adam Crozier said in a statement.
Write to Alexandra Bruell at [email protected]
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