In brief news for newbies, Sony Peter Rabbit: The Fugitive (which my son and I quite enjoyed, by the way), opened with a soft (as expected) $ 4 million on Friday. That sets up the $ 45 million sequel to Will Gluck, who has already made $ 45 million overseas, for a $ 10 million debut. That’s well short of the $ 25 million national debut of Peter rabbit, which amounted to $ 110 million domestic (and $ 350 million global) at the beginning of 2018. The sequel was always going to plummet, losing both the demographics of “people were just curious” and the “adults who attended a children’s movie “demos that often plummet for the sequel. Yes, this probably would have worked better if it had opened in April 2020 as planned (close to Easter, natch), but it does.
Paramount’s A quiet place part II it earned $ 3.73 million (-40%) on its third Friday, as it became the first “pandemic era” film to exceed $ 100 million nationally. He’s also the first to pass that milestone since Paramount’s Sonic the Hedgehog ($ 146 million) in February 2020. We are likely seeing a 3rd weekend gross amount of $ 11.5 million (-41%), a hold in line with Aladdin (-42%) and Men in Black 3 (-50%) between long legs that open on Memorial Day weekend. Tomorrow you will have $ 109 million domestic, with a final gross domestic that could end up between $ 145 million (if paid as MIB3 in the future) and $ 165 million (if it comes out as Aladdin from day 17). The $ 61 million sequel directed by Emily Blunt is a prime example of the value of theatrical exclusivity in a summer of broken windows.
Warner Bros. and New Line’s The incantation: the devil made me do it earned $ 3.56 million (-64%) on Friday for a gross amount of $ 10.9 million (-55%) on the second weekend. That’s a drop so close to The spell (-46% off a $ 41 million debut) as The spell 2 (-62% off a $ 40 million debut) or The nun (-66% off a first weekend of $ 54 million). Is on par with Annabelle (-57% of a $ 37 million launch) and Creation of Annabelle (-53% of a $ 35 million launch). The $ 44.7 million domestic peak as of tomorrow is close to the 12-day $ 49 million peak. Annabelle comes home (which opened on a Wednesday and was still down 55% on the second weekend), so the $ 74 million cume of the movie is still up for grabs.
From walt disney Cruella it lost 615 theaters on weekend three, but will still earn $ 6.55 million (-40%) for a cume of $ 55.8 million in 17 days. It’s not close to $ 100 million nationally, but $ 75 million is still within reach. By any non-Covid standard, that would be a disaster for the origin story / reboot / prequel / etc. by Emma Stone, even if it cost just $ 100 million. The Disney + variable makes direct analysis more challenging, but at some point Disney will have to begin to dominate, and not just with the MCU movies, if they want to maintain the notion that they are the kings of Hollywood. Indomitable spirit will earn $ 2.9 million (-52%) for a total of $ 11.3 million in ten days. I hope the DWA toon finds an audience on PVOD in two weeks.